A virtual marketing assistant may help you learn how to promote your business via social media more quickly and effectively than you would on your own.
The sheer number of social media sites can be overwhelming. Facebook, Twitter, LinkedIn, Pinterest, YouTube, Vimeo, Google-Plus, Diggit -- the list can go on and on. So, how do you know what to use in marketing your business?
A virtual marketing assistant help you cut through the reams of information about social media platforms, apps for your social pages and social media marketing strategy. A good marketing VA lives and breathes in this world, and will have some familiarity with the most successful tactics.
Primary social sites
The sites that are most often used for business marketing include Facebook, Twitter and LinkedIn. You may also want to add Pinterest to that list. It's building a huge audience, and although it's relatively new compared to some of the other social sites, it looks like it has staying power.
Google+ also is worth exploring because of its connection to the popular search engine and its integration with local Google places and Google ads. However, it still remains to be seen how powerful it will become, as it is continuing to emerge.
You'll want to make these sites your primary focus, and promote articles, photos and special offers there. Be sure to ask virtual marketing assistant candidates about how they would build your following and make you social pages stand out from others. There are a number of ways you can customize your social sites so that you have consistent branding carrying through all your platforms.
YouTube is also a valuable social media site for video. There are other options, like Vimeo, by YouTube is the largest, best-known video site used in America. It 's a social media site, but it's also great for hosting all your videos for your website and can be used in a larger video marketing strategy.
Apps and tools
Once you start wading into social media, you may start to feel overwhelmed by all the possibilities. On Facebook, there are volumes of apps that can be used. You can create customized tab pages (subpages) that are linked under icons on your timeline. You can connect your Pinterest account to Facebook, or you can create sponsored posts and Facebook ads that can help promote your page and/or website.
Twitter has many apps of its own, including TweetDeck, to
help you monitor and engage for the best results. And there are more
comprehensive social media tools, like SplashCube, to help you manage all your
marketing efforts
This is all new to you, but your virtual marketing assistant has experience
with these tools and has seen what other businesses tend to use. Use your VA as
a resource to help you customize your social sites and avoid becoming
completely overwhelmed in the process.
Try asking your virtual marketing assistant to evaluate your social sites and
come up with a strategic plan for customizing them and building a following, so
that you can benefit to see the benefits of social media marketing.
0 Comments: